How to Improve Fleet Efficiency and Reduce Costs Using Driver Behaviour Analysis

May 21, 2021
Kee Yeow

Having drivers who are familiar with the rules of the road and know how to drive efficiently and safely is one of the most sought-after yet difficult goals to achieve for fleet operators and managers. Great driver behaviour can save your company thousands per year, both because of the increase in efficiency and the reduction in accidents and other traffic violations.

It can sometimes be difficult to monitor their behaviour but there is a simple solution; driver behaviour analysis can keep your fleet in check, save you money, and teach your drivers how to drive smoothly and efficiently, both for their work and their personal lives.

It’s All About Data

Installing a GPS tracking system within your fleet will enable you to view and analyse a plethora of new and insightful data. The GPS tracking will measure a variety of driving behaviours, such as hard braking, fuel efficiency, and other dangerous driving activities which can be fixed and corrected by a watchful manager.

This data, alongside new and improved telematic capabilities, will make your fleet safer, more efficient, and all around improved. You can also download a mobile app which pairs with the software you install, providing you data in real time and at the tips of your fingers. There’s no guesswork involved with driver behaviour analysis. You know exactly what’s happening and when.

Cut Down on Poor Driving

Driving is a simple job on its surface, but even professional fleet drivers sometimes engage in risky behaviour, some without realising they’re doing anything wrong. Using a GPS tracking system, you can identify who in your fleet is driving dangerously and fix this behaviour the first time around. You can also analyse if the lessons you impart are having an effect on your drivers, which helps you determine if some should simply be let go after refusing to stop their risky driving behaviours.

Many new drivers practice hard braking and harder acceleration, but these practices can usually be fixed with only a few days and a few pointers from your manager. Fixing any problem is accomplished by first acknowledging that the problem exists, and this is exactly what a GPS system helps you do – point out the problem in question to your drivers.

If policy and driving violations persist even after a few discussions, you know you may have a more serious problem on your hand, which means it’s time to take action. Nevertheless, there’s no solution without first identifying the problem, which is exactly what driver behaviour analysis helps to do.

Comb Over Comprehensive Reports and Alerts

One of the great things about the data provided by a GPS system is that it’s available to whoever wants it. Your managers can comb over the data to determine who’s costing your company money and your drivers can each be given their own reports at the end of their shifts, or the end of the week.

You can also score drivers based on the reports you’re given, ensuring your driving fleet knows whose driving prowess should be copied and whose should be avoided. You can organise the data in anyway you see fit, stylising it with a number of programs and looking at it through a variety of angles and ways. For example, you can emphasise areas that need improvement or are excellent, or you can organise the data based on categories, such as braking and accelerating, speeding, and fuel efficiency.How you choose to order and report the data is up to you, but there’s no limit to the possibilities.

Improve Your Fleet and Identify Trends

Each driver has his or her own different style when it comes to the job. Some drivers take it low and slow while others are more reckless and are aiming to make their rounds as quickly as possible every day. GPS tracking systems and driver behaviour analyses allow you to identify each different type of style for your own drivers and make suggestions about what should be improved and what is being done well.

The goal of these recommendations is to augment driver styles to match the guidelines and comfort level laid out by your company. To save money and save on fuel, drivers must be aware of which driving styles work and which are simply costing the company money at any given time.

Data should be reviewed by employees in conjunction with their managers to determine the best course of action. Don’t let reckless or inefficient driving styles cost your company money; use GPS tracking and behaviour analysis to pinpoint problems and correct them in realtime.

The Bottom Line

Most drivers try their best to drive safely and efficiently. For both your best and worst drivers, driver behaviour analysis can help set them on the right path and keep them working smarter. This is a revolutionary technology which is being used by a number of fleets to improve bottom lines and correct driver behaviour. There’s no better time for you to experience the power of next level data and analytics within the driving industry.